Mr. Green, owner of a popular online casino, is off to a strong start this year. Mr. Green has just purchased gaming development company Evoke Gaming, together with its associated gaming properties, and has also successfully entered the Danish online market (Mr. Green went live in Denmark on December 28). In total, you’ll spend £8.5 million. An first payment of £7 million will be made, with an additional £1.5 million due if certain requirements are met. The casino operator made the acquisition public knowledge lately, confirming the completion of the selling agreement.
Imagine a Great Catch
As of this writing, Evoke Gaming has 82 full-time employees, all of whom are based on the Mediterranean island of Malta. Redbet, Bertil, MamaMia, and Vinnarum are just a few of the online casinos that are owned and operated by the group. Redbet is a multifunctional website that offers a sportsbook, casino, and Poker room. The primary target markets for the site’s gaming services are located in Sweden and the UK. Swedish bingo sites Bertil and MamaMia, and the Nordic-focused Vinnarum Casino.
Continued Command by Von Holstein
The transaction was announced in a statement by Mr. Green CEO Per Norman. The statement elaborated on the planned management and affirmed that Fredrik Stael Von Holstein, the current CEO of Evoke Gaming, will continue in his role. Holstein is now officially a part of Mr. Green’s management team in Malta.
According to Norman, Mr. Green’s acquisition of Evoke Gaming was a natural development of their entire company strategy. He stated that Mr. Green’s ultimate goal was to build a few of powerful businesses with worldwide reach. The merger of Mr. Green and Redbet, he said, was exciting and had a lot of potential to extend Redbet into current markets already served efficiently by Mr. Green. He was referring to Redbet, a very powerful and established brand in its own right. Former Evoke Gaming CEO Von Holstein stated that the company stands to gain nothing from the acquisition and that the Evoke Gaming group is on the cusp of a major turnaround that will be aided by the takeover by Mr. Green.
Mr. Green plans to complete its acquisition of Evoke Gaming in early 2018, pending the receipt of all regulatory clearances.